McDonald's is perhaps the greatest franchising story to blossom out of the 19th century.
Not to forget it has blossomed in to a franchising power house in the 20th
Century. Spread over a staggering 118 countries/territories this once upon a
time hamburger-joint serves more than 68 million loyal customers a day. It just
can’t be Ronald the-clowns charm that they keep coming back for. It’s the
relationship of joy and happiness the restaurant has created with its ever
growing customers. It listens and understands its consumers. The altering of
menu as per culture and country is evident to support that claim. It’s a very
unique composition of sustainable business success where value is delivered to
all spheres of the business/stakeholders. It is noteworthy here that the most
growing region of McDonald's happens to be the Asia Pacific, Middle East and
Africa region. This could be attributed to McDonald's strong brand equity globally.
A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. McDonald's Corporation revenues
come from the rent, royalties, and fees paid by the franchisees, as well as
sales in company-operated restaurants. In 2012, McDonald's Corporation had
annual revenues of $27.5 billion, and profits of $5.5 billion. But 2013 was different
the company revenues and profit bit change.
McDonald’s
Corporation (MCD) announced results for the fourth quarter of fiscal year 2013
(4QFY13), along with a few new figures for the full FY13. In the latest quarter
end of the year, the company reported net income of $1,397 million, which
translates to earnings per share (EPS) of $1.4. EPS was up 1% over 4QFY12, and
beat estimates of $1.39. Revenues, on the other hand, were largely in line with
expectations at $7.09 billion, up 2% from 4QFY13. McDonald's reported EPS of $5.55
for the full year, which was again in line with expectations. Revenues for FY13
came in at $28.1 billion. The Mcdonald's also announced that its global comparable
store sales fell 0.1% in the fourth quarter as a result of lower guest count.
US
same store sales fell 1.4% as customers increasingly favor healthier food
choices, while European comparable sales rose 1%
over the same quarter of last year due to improving economic conditions in the
region, and a greater marketing push. Comparable sales in the all-important
Asia Pacific, Middle East and Africa (APMEA) region declined 2.4% due to weak
performance in Japan, and a slowdown in China and Australia. The share price of
Company is down 0.6% in pre-market hours after the news was reported. In
a statement which was released on Thursday morning, McDonald’s president and
CEO Don Thompson acknowledged that 2013 was a “challenging” year but said that
the company is beginning 2014 with a renewed focus on its growth priorities.
“We are uniting consumer insights with innovation and consistent execution to
optimize our menu, modernize the customer experience and broaden accessibility
to Brand McDonald’s,” he said. A breakdown of the fourth quarter’s results by
segment reveals just why a renewed focus is necessary: comparable sales in the
U.S. declined 1.4% in the quarter, a greater decline than the 0.2% analysts
were expecting. Asia/Pacific, Middle East and Africa (APMEA) was yet again a
weak point for the company, posting a comparable sales decline of 2.4% for the
quarter and an 8% drop in operating income, results McDonald’s said
reflected weakness in Japan and a relatively flat performance in China and
Australia. Europe,
however, saw comparable sales increase 1% for the quarter, thanks to strength
in the U.K, Russia and France.
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